{"id":131657,"date":"2025-10-01T00:08:20","date_gmt":"2025-09-30T17:08:20","guid":{"rendered":"https:\/\/www.davestravelcorner.com\/?p=131657"},"modified":"2025-01-09T17:51:53","modified_gmt":"2025-01-09T10:51:53","slug":"everest-inc-by-will-cockrell","status":"publish","type":"post","link":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/","title":{"rendered":"Everest, Inc by Will Cockrell"},"content":{"rendered":"

\"\"<\/a>Everest, Inc., The Renegades and Rogues who Built an Industry at the Top of the World is a fascinating and detailed look at the history of climbing on Mt. Everest. But it is simultaneously a modern take, updating readers on the current state of climbing the world’s tallest mountain.<\/p>\n

Did you know that today 90 percent of those on the mountain are clients of guiding companies. And that guiding companies have transitioned from all western owned to now also being Nepali owned. This book features unparalleled research into the personalities of the mountains both through the eyes of the Sherpa peoples and the western climbers and guides. <\/p>\n

It offers a in depth look into the evolution of guiding on Mt. Everest and highlights both the good and bad associated with this mountain entrepreneurial capitalism. And how guiding on Everest has transformed into guiding on other 8,000 meter peaks. Part of the authors research involved interviewing numerous individuals including prominent climbers or mountain guides such as Conrad Anker (shoutout to his family’s Priest Station Caf\u00e9 located above Priest Grade outside of Groveland), Nirmal Purja, Jimmy Chin, David Breshears, Russell Brice and numerous others. <\/p>\n

This is a compelling page turner that you will not want to put down. <\/p>\n

For more information and to purchase a copy of this book, click here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everest, Inc., The Renegades and Rogues who Built an Industry at the Top of the World is a fascinating and detailed look at the history of climbing on Mt. Everest. But it is simultaneously a modern take, updating readers on the current state of climbing the world’s tallest mountain. Did you know that today 90 […]<\/p>\n","protected":false},"author":4,"featured_media":131659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[612],"tags":[1479,1273],"class_list":{"0":"post-131657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-climbing-books","8":"tag-everest","9":"tag-history","10":"entry"},"yoast_head":"\nEverest, Inc by Will Cockrell - Dave's Travel Corner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/\",\"url\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/\",\"name\":\"Everest, Inc by Will Cockrell - Dave's Travel Corner\",\"isPartOf\":{\"@id\":\"https:\/\/www.davestravelcorner.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.davestravelcorner.com\/wp-blog\/wp-content\/uploads\/2025\/10\/Einc.jpg\",\"datePublished\":\"2025-09-30T17:08:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.davestravelcorner.com\/#\/schema\/person\/01d711ccb89e9ffefee4716625eb1234\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#primaryimage\",\"url\":\"https:\/\/www.davestravelcorner.com\/wp-blog\/wp-content\/uploads\/2025\/10\/Einc.jpg\",\"contentUrl\":\"https:\/\/www.davestravelcorner.com\/wp-blog\/wp-content\/uploads\/2025\/10\/Einc.jpg\",\"width\":1500,\"height\":2264},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.davestravelcorner.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everest, Inc by Will Cockrell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.davestravelcorner.com\/#website\",\"url\":\"https:\/\/www.davestravelcorner.com\/\",\"name\":\"Dave's Travel Corner\",\"description\":\"Seeing the World One Step at a Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.davestravelcorner.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.davestravelcorner.com\/#\/schema\/person\/01d711ccb89e9ffefee4716625eb1234\",\"name\":\"Dave\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.davestravelcorner.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/791e91e71655d61c7d99ce34d854ea09a155b2d8acc821718a3de204c40cbf6a?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/791e91e71655d61c7d99ce34d854ea09a155b2d8acc821718a3de204c40cbf6a?s=96&d=identicon&r=g\",\"caption\":\"Dave\"},\"description\":\"Dave is an international travel writer and founder of Dave\u2019s Travel Corner, a premier travel resource since 1996. He is well traveled (180 countries & territories); while on the road he enjoys the outdoors, backpacking, mountain climbing, meeting people, and experiencing other cultures. Combining these interests with his expertise in technology, photography and writing, he shares his adventures on Dave\u2019s Travel Corner and in select media outlets. Dave is most at home in Bangkok, Los Angeles, the Napa Valley or California\u2019s Sierra Nevada mountains. In 2006, he conceived the Napa Wine Project., a challenging endeavor to visit, taste with and extensively write about every winery in Napa Valley, California. He has now completed 1,200+ visits and written reviews of Napa wineries & producers. His first book titled 'The Freeways of Los Angeles' was published in 2010. He is a big proponent of experiential travel, valuing experiences far above \\\"things\\\".\",\"sameAs\":[\"http:\/\/www.davestravelcorner.com\",\"davestravelcorner\",\"davedtc\",\"in\/davelevart\",\"davestravel\",\"https:\/\/x.com\/DaveDTC\"],\"url\":\"https:\/\/www.davestravelcorner.com\/author\/david\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everest, Inc by Will Cockrell - Dave's Travel Corner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/","twitter_misc":{"Written by":"Dave","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/","url":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/","name":"Everest, Inc by Will Cockrell - Dave's Travel Corner","isPartOf":{"@id":"https:\/\/www.davestravelcorner.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#primaryimage"},"image":{"@id":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#primaryimage"},"thumbnailUrl":"https:\/\/www.davestravelcorner.com\/wp-blog\/wp-content\/uploads\/2025\/10\/Einc.jpg","datePublished":"2025-09-30T17:08:20+00:00","author":{"@id":"https:\/\/www.davestravelcorner.com\/#\/schema\/person\/01d711ccb89e9ffefee4716625eb1234"},"breadcrumb":{"@id":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#primaryimage","url":"https:\/\/www.davestravelcorner.com\/wp-blog\/wp-content\/uploads\/2025\/10\/Einc.jpg","contentUrl":"https:\/\/www.davestravelcorner.com\/wp-blog\/wp-content\/uploads\/2025\/10\/Einc.jpg","width":1500,"height":2264},{"@type":"BreadcrumbList","@id":"https:\/\/www.davestravelcorner.com\/book-reviews\/climbing-books\/everest-inc-by-will-cockrell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.davestravelcorner.com\/"},{"@type":"ListItem","position":2,"name":"Everest, Inc by Will Cockrell"}]},{"@type":"WebSite","@id":"https:\/\/www.davestravelcorner.com\/#website","url":"https:\/\/www.davestravelcorner.com\/","name":"Dave's Travel Corner","description":"Seeing the World One Step at a Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.davestravelcorner.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.davestravelcorner.com\/#\/schema\/person\/01d711ccb89e9ffefee4716625eb1234","name":"Dave","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.davestravelcorner.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/791e91e71655d61c7d99ce34d854ea09a155b2d8acc821718a3de204c40cbf6a?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/791e91e71655d61c7d99ce34d854ea09a155b2d8acc821718a3de204c40cbf6a?s=96&d=identicon&r=g","caption":"Dave"},"description":"Dave is an international travel writer and founder of Dave\u2019s Travel Corner, a premier travel resource since 1996. He is well traveled (180 countries & territories); while on the road he enjoys the outdoors, backpacking, mountain climbing, meeting people, and experiencing other cultures. Combining these interests with his expertise in technology, photography and writing, he shares his adventures on Dave\u2019s Travel Corner and in select media outlets. Dave is most at home in Bangkok, Los Angeles, the Napa Valley or California\u2019s Sierra Nevada mountains. In 2006, he conceived the Napa Wine Project., a challenging endeavor to visit, taste with and extensively write about every winery in Napa Valley, California. He has now completed 1,200+ visits and written reviews of Napa wineries & producers. His first book titled 'The Freeways of Los Angeles' was published in 2010. He is a big proponent of experiential travel, valuing experiences far above \"things\".","sameAs":["http:\/\/www.davestravelcorner.com","davestravelcorner","davedtc","in\/davelevart","davestravel","https:\/\/x.com\/DaveDTC"],"url":"https:\/\/www.davestravelcorner.com\/author\/david\/"}]}},"_links":{"self":[{"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/posts\/131657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/comments?post=131657"}],"version-history":[{"count":5,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/posts\/131657\/revisions"}],"predecessor-version":[{"id":131664,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/posts\/131657\/revisions\/131664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/media\/131659"}],"wp:attachment":[{"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/media?parent=131657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/categories?post=131657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davestravelcorner.com\/wp-json\/wp\/v2\/tags?post=131657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}